V e r k e e r
Case Study


Hello.ie is an online broker offering Life Insurance, Mortgage Protection and Serious Illness Insurance.

Working with trusted insurers such as Aviva, Irish Life, Zurich and Royal London, Hello.ie work with the biggest names in the Irish insurance market.

Verkeer says that they are an ROI agency, and they are just that. Our business was struggling with difficult market conditions and new competitors in the space. Our incumbent agency was making us stand still so we reached out to Verkeer who not only improved on the current results, but made us a market leader.

Andrew Collins CEO, Hello.ie


The CEO of Hello.ie reached out to us when his previous digital marketing agency wasn’t driving results for his business. We took over and began digital marketing activity mid-2017, at a time when Hello.ie were struggling to compete online.

Our goal was to turn this trend around; driving relevant traffic to the website, with an ultimate goal of delivering an increase in enquiries from the website.

Hello image mortgage

Our Impact

After analysing Hello.ie’s competitors in the market, offering and audiences, we developed and implemented a carefully considered and highly-targeted advertising strategy to give them some quick results.

Our efforts quickly put Hello.ie on the map and started generating highly-qualified leads through our Paid Media campaigns across Google Search and Google Display Network remarketing.

Since 2017, Verkeer has delivered consistent year-on-year increases with a 38% increase in form submissions in 2019. Following the successes of our campaign over the years, their ad spend has been able to grow exponentially, making Hello.ie one of the leaders in their field today.


  • 38% Increase in Form Submissions in 2019
  • 210% Increase in Traffic in 2019
  • 13% Reduction in Cost Per Quote in 2019


  • Strategy
  • Paid Media

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