V e r k e e r
Case Study

Goodwin Procter LLP

Goodwin Procter LLP is a Global 50 international law firm, with over 1000 lawyers in locations worldwide.

Goodwin specialises in all manner of high stakes litigation, with a focused approach to working with clients in the financial, private equity, real estate, technology and life sciences industries.


As a global law firm with a market-leading reputation, Verkeer were appointed with the goal of not only driving high-quality traffic and new business through the website but maximising the level of business intelligence available.

We consistently analysed the search market for emerging patterns which led to the identification of increasing search trends within Blockchain and Digital Currencies. After highlighting this to the Goodwin team, we developed a bespoke strategy aimed at bringing this traffic via relevant search terms to the right section on the website.


Our Impact

By identifying a trend, Goodwin were able to react appropriately internally and capitalise on this opportunity before it became mainstream and widely known in the sector.

In a market as competitive as Law, we have increased traffic and conversions for Goodwin Procter LLP, and delivered improved organic keyword rankings for a number of target search terms.


  • 1853% increase on Blockchain page traffic, following our work
  • 12% Increase in Year on Year organic traffic globally
  • 73,000 contact events tracked following our work


  • SEO
  • Strategy

Our team have been working with Google since 1999. That's just under 200 major algorithm updates that we've been on top of every time.