V e r k e e r
Case Study

Newbridge House | Schoen Clinic Hospital Group

Newbridge House based in Birmingham, is a national centre for young people aged 8-18 with eating disorders.

It offers a range of specialist treatments and support to those affected. In addition, Newbridge House promotes awareness of eating disorders and supports professionals working with young people who suffer from these conditions.

We were tasked with the following objectives:

  • To provide Newbridge House with increased exposure in Google
  • To drive targeted online traffic to their website
Newbridge House Treatment Pathway


The strategy that we developed with Newbridge House was focused on building long-tail keywords and on targeting specific questions that people posed about eating disorders in general. After we conducted our keyword research, the website was positioned to answer those questions.

Our deep understanding of algorithm changes was crucial to this SEO campaign. We were able to create targeted content, fully-optimised to what search engines are looking for. This process is constantly changing and evolving, requiring our team to have a strong grasp of Google’s ‘rules’ and responses.

The ‘Medic’ update which Google rolled out in August 2018 was crucial to the success of our partnership with Newbridge House. This algorithm change ensured that websites with expert, authoritative and trustworthy (E-A-T) content would receive better organic rankings on the search results page. Among those affected in the update were medical sites, which meant that we needed to make sure that Newbridge House’s content was fully optimised to meet the new standards set by this update.

Our Impact

The results from the SEO campaign have transformed Newbridge House’s online presence. With high quality, optimised content, we were able to create strong organic rankings for our target keywords as well as driving significant traffic volumes to the site. This has not only been beneficial to Newbridge House as a business, but this work also supports young people with eating disorders who can now easily find a trusted source of answers to their questions.


  • 174% increase in Year on Year Organic Traffic


  • SEO

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